About Registry R.NZ
Shorter names. Bigger possibilities.
r.nz is a premium short-domain platform built by Registry for businesses, brands, professionals and campaigns that want a memorable domain people can find, say and share. Your website can stay exactly where it is. Registry gives your customers a shorter, more memorable domain to reach it, whether that is your homepage, a booking page, a social profile or your latest campaign. This page explains what Registry built, who r.nz is for, and how a memorable domain fits alongside the website you already have.
Our Mission
We believe every business deserves a memorable domain, not just the ones that registered a short .co.nz domain twenty years ago. Our mission is to make a short, professional domain identity available to anyone: a tradesperson, a property agent, a consultant, a creator, an agency or a brand just getting started. A memorable domain should not be a luxury reserved for whoever got there first. It should be something any business can choose today.
Give Your Business a Domain People Remember
Long, cluttered web addresses slow people down. They are hard to read on a sign, easy to mistype from memory and forgettable the moment someone looks away from the screen. Registry built r.nz to solve that: a short, memorable domain that fits on a business card, a van, an invoice or a social bio, and connects straight through to wherever you want people to go.
A memorable domain from r.nz is short, easy to remember, easy to type and easy to say out loud. It works across websites, booking pages, social profiles, campaigns, online stores, property listings, QR codes, signs, vehicles and email signatures. Choose your name. Connect your destination. Share it anywhere.
One Domain. Many Destinations.
The public address stays the same. What sits behind it can change as your business does. That is the benefit of a memorable domain: it is not simply a shorter URL, it is a public-facing identity that can grow into part of your brand.
How a Domain From r.nz Works
You choose a short, available name, connect it to the website, page or profile you want people to reach, and Registry handles the rest. There is no coding and no need to touch your existing hosting. Redirects are one of the ways you can currently use your r.nz domain, and Registry is building the platform to support an expanding range of domain-management features over time.
Setting up a new domain takes three steps: search for an available name, choose a plan that matches how many domains and destinations you need, and enter the destination link. Most plans include a monthly allowance for updating that destination, so your memorable domain can stay the same in your marketing even as the page behind it changes. Our Plans & Pricing page sets out what each tier includes.
Registry: The Company Behind a Premium Short-Domain Platform
Registry is the company behind r.nz, and we built it to be a premium short-domain platform, not simply a URL shortener. With a shortener, you get a random string of characters. With r.nz, you choose a meaningful, memorable domain connected to your brand, and that domain becomes part of how people recognise you, not just a link they click once.
We designed r.nz to last well beyond today’s redirects, with room to grow into a broader domain-management platform over time. InternetNZ, which manages the .nz domain space that r.nz sits within, describes a domain name as an essential part of creating a website or setting up email, and a memorable r.nz domain is one practical way Registry makes that address easier to share.
Frequently Asked Questions
What is r.nz used for?
Registry lets you create short, branded subdomains that redirect to any web page we want to share. Businesses use it for clean marketing links, creators use it for portfolios and social profiles, and event organisers use it for campaign pages that need to look tidy on printed materials or social posts.
Is it a legitimate and safe service to use?
Registry operates as a genuine registry service built for short link and subdomain creation, with redirects running on fast, reliable infrastructure.
How do subdomain links work on the platform?
A subdomain link on r.nz takes the short address you register and forwards visitors straight to the destination URL you’ve set. This happens through a 301 redirect, which is a standard, fast method browsers use to send someone from one address to another without a noticeable delay.
Can I create and manage my own short links?
Yes, you can register your own r.nz subdomain and manage where it points at any time. This includes updating the destination link, tracking which subdomains you own, and retiring a link when it’s no longer needed.
What happens when a subdomain link expires or is removed?
Once a subdomain link expires or gets removed, it stops redirecting and becomes available for someone else to register. Anyone relying on that link for a website, social bio, or printed material should update it before the expiry date to avoid broken links.
Does r.nz collect personal information or tracking data?
Registry’s Cookie Policy explains the cookies used on this website, including which are essential and which are used for analytics. We do not sell personal information collected through the Service.